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Competitive advantage: how SA Cut Diamonds offers the leading price, range, quality, service and security

SA Cut Diamonds offers unique compression of the route to market

From mine to consumer, diamonds pass through an unusually high number of middlemen.  This can include up to five rough diamond wholesalers, two diamond manufacturers, and five cut diamond wholesalers – all of whom take a profit and increase the final price consumers are forced to pay. 

SA Cut Diamonds is supplied directly by a single manufacturer that sources rough diamonds direct from South African miners.  As a result, there are no local or international wholesalers increasing the price we pay and can offer our customers.

By removing the links in the chain from mine to manufacturer to consumer SA Cut Diamonds is transforming the sale of diamonds.  We are determined to dismantle entrenched approaches and pricing to become the genuine alternative.

SA Cut Diamonds is supplied by a unique manufacturing heritage

SA Cut Diamonds has selected its sole supplier based on their unique reputation for trusted and exceptional value and quality in South Africa. 

Their leading, cutting-edge technical expertise means that our supplier can offer unmatched prices that we pass directly to our customers.  Our prices are always transparently, fairly and consistently derived from the best possible mining and manufacturing prices in the world.

At SA Cut Diamonds our association with a manufacturing footprint at the source provides our customers with unmatched reassurance, confidence and security.


SA Cut Diamonds brings South African prices to London

For years we have noticed that when people visit South Africa they are surprised by how cheaply they can buy diamonds and diamond jewellery. By setting up an office in London we are giving British consumers the chance to buy South African diamonds at South African prices without having to fly for 11 hours to South Africa.

SA Cut Diamonds has the fastest access to the broadest range of fairly priced diamonds

Our location at the source combined with our exceptional manufacturing-based supply means that we are able to immediately supply an extremely broad range of items.  By contrast, most retailers are forced to pay significant premiums if they urgently request specific items from wholesalers.

Transparent supply gives unique security against conflict, treated or inaccurately certified diamonds

Guaranteed Conflict Free DiamondsMost diamond websites have extremely limited control over their product.  Some of the world’s largest websites simply give their suppliers direct access to upload diamonds without any verification.

By contrast, at SA Cut Diamonds we ensure that our customers are buying a true and fair diamond:

  • In-house diamond graders check and verify each diamond before we offer it for sale. Click here for more info on our accurate trusted diamond certification;
  • We are able to provide our customers with a statement of local authenticity and accreditation Click here for more info on our diamond provenance & conflict-free guarantee.

  • Points of contact give customers the full benefits of direct internet sourced SA Cut Diamonds with face to face retail

    To cater to our customers’ needs for reassurance and bespoke jewellery we have established points of contact to enable face-to-face expert advice and the opportunity to physically see your diamond before purchase.

    Click here to contact us or visit our showroom

    SA Cut Diamonds has a unique understanding of the diamond industry

    Our location at the source of rough diamonds, together with our access to exceptional manufacturing expertise, affords us unique understanding of an industry often shrouded in secrecy. 

    SA Cut Diamonds proudly debunks many diamond myths and welcomes any questions about our business or that of the industry. Click to contact SA Cut Diamonds