
From mine to consumer, diamonds pass through an unusually high number of middlemen. This can include up to five rough diamond wholesalers, two diamond manufacturers, and five cut diamond wholesalers – all of whom take a profit and increase the final price consumers are forced to pay.
SA Cut Diamonds is supplied directly by a single manufacturer that sources rough diamonds direct from South African miners. As a result, there are no local or international wholesalers increasing the price we pay and can offer our customers.
By removing the links in the chain from mine to manufacturer to consumer SA Cut Diamonds is transforming the sale of diamonds. We are determined to dismantle entrenched approaches and pricing to become the genuine alternative.
SA Cut Diamonds has selected its sole supplier based on their unique reputation for trusted and exceptional value and quality in South Africa.
Their leading, cutting-edge technical expertise means that our supplier can offer unmatched prices that we pass directly to our customers. Our prices are always transparently, fairly and consistently derived from the best possible mining and manufacturing prices in the world.
At SA Cut Diamonds our association with a manufacturing footprint at the source provides our customers with unmatched reassurance, confidence and security.
For years we have noticed that when people visit South Africa they are surprised by how cheaply they can buy diamonds and diamond jewellery. By setting up an office in London we are giving British consumers the chance to buy South African diamonds at South African prices without having to fly for 11 hours to South Africa.
Our location at the source combined with our exceptional manufacturing-based supply means that we are able to immediately supply an extremely broad range of items. By contrast, most retailers are forced to pay significant premiums if they urgently request specific items from wholesalers.
Most diamond websites have extremely limited control over their product. Some of the world’s largest websites simply give their suppliers direct access to upload diamonds without any verification.
By contrast, at SA Cut Diamonds we ensure that our customers are buying a true and fair diamond:
To cater to our customers’ needs for reassurance and bespoke jewellery we have established points of contact to enable face-to-face expert advice and the opportunity to physically see your diamond before purchase.
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Our location at the source of rough diamonds, together with our access to exceptional manufacturing expertise, affords us unique understanding of an industry often shrouded in secrecy.
SA Cut Diamonds proudly debunks many diamond myths and welcomes any questions about our business or that of the industry. Click to contact SA Cut Diamonds